Send work requests via email. If I don’t reply soon, I’m probably busy unveiling the anachronistic potential of obsolete media. Director – Cinematographer – Editor – Analog mediums investigator. Based in Barcelona. Represented by Studio Solanes. Represented by Tusk for iPhone projects. New videos coming soon. Peace.







Video for the Puma x AW LAB capsule collection, directed by Giacomo Soranzio.

A visual mix of digital footage with vintage lenses, miniDV, and 3D scans captured via iPhone. The spring collection combines Puma outfits and sneakers in a mixed media aesthetic. The video was shared on AW LAB’s social channels and displayed on in-store monitors.

Produced by Helsinky.


IG CREDITS

@puma 
Modern Nature @puma x @awlab
Directed and edited by me
With @claraa.doyen
Camera mini DV: @rubentheokost
Produced by @helsinkiagency
Producer: @anamenendezsole
Stylist: @vincentcampillo
MUAH: @maxmoodhair
VFX: @giacomo_sora

Giacomo Soranzio © 2025